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CALTRANS
Campaign development for this statewide effort included concept and tagline creation, photo shoots, art direction, design, copywriting, billboards, pump toppers (a variety of other out-of-home), GO media postcards, LED boards, bus sides, recycling bins, rest stop posters, website, online and sports marketing, give-aways, print advertising, classroom curriculum, television and radio. All pieces were executed in English and Spanish.
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